Do you fly into panic mode, or calmly absorb the news?
Wakeup call: you should be auditing your business
Now I’m not sure if your business is actually being audited, and hopefully not by the IRS anyway.
But let’s talk about the kind of business audits you should be doing, whether the IRS forces them on you or not.
Would you drive cross-country without getting a tune up?
In order to grow our client’s business and really turn the needle to get better results, we’ve got to pull the hood back once in awhile and review current performance.
A lot of clients come to me with little knowledge about their key business metrics. They have a vague notion that they’re not earning enough money, or not getting enough inquiries from potential clients, or spending too much on advertising for the amount of business it’s generating.
Do you know your business’ vital statistics?
As part of our digital marketing audits, we pull back the hood on your business development and marketing activities, and take a hard, honest look at what you’re doing and what results you’re getting.
We help you get get more specific. With most of our digital marketing processes, we can drill down to the dollar and day to see exactly how your business development campaigns are performing.
Here are some questions I ask every client who comes to my company for marketing help:
- What goals have you set for the year, and how are they going?
- What challenges do you face in your business right now, and what’s your plan to overcome them?
- How are you doing relative to the competition? Is someone outpacing you?
- How much are you growing, in terms of client base, revenue, or both?
- How are you tracking your marketing efforts and results?
- What is your marketing ROI (return on investment)?
- Do you know your CPA (cost for each new customer acquired) and CPL (cost for each new lead acquired)?
For some businesses, gaining clarity on these areas alone can be worth it’s weight in gold.
Why, why, why?
While answers to the above questions are critical in understanding business and marketing performance, they pale in importance to knowing exactly why you are in business in the first place.
What is it that your business needs to deliver for you? What are your ultimate goals as a business owner and how do you achieve them?
Most importantly, are you wasting your two most precious commodities—your time and your money—on business development efforts that don’t work, or that don’t fit your goals?
As a business owner, you make lots of sacrifices. “Shark Tank” investor Lori Greiner hit the nail on the head when she said, “Entrepreneurs are the only people who will work 80 hours a week to avoid working 40 hours a week” (source: Business Insider).
The key is to make sure that that extra effort isn’t wasted, and you don’t know that until you audit what you’re doing now.
Cut the Fluff
At BR Marketing, we specialize in results-orientated marketing campaigns. We cut the fluff and find out exactly what we need to do move your business from X to Y so that you can get what you really need to enjoy the lifestyle that you originally invested in.
Get your Free Marketing Audit
Contact me for a quick chat to see if our process is a good fit for your service-based business. We’ll set 10-15 minutes for a quick chat and if it makes sense we can go ahead and provide a complimentary digital marketing audit.
Just send me a message or schedule time right here: Chat with Bref.
We’ll help you get meaningful answers to the questions above (and more), and most importantly, we’ll make sure that you move toward a zero-waste model, where every dollar you spend on marketing is multiplied in terms of your real results.
Unlike an IRS audit, our audits are something you can actually look forward to, as we help you improve on what you’re already doing, or get a bigger bang from your marketing buck.
If it’s been way too long since you looked under the hood of your business, let’s talk.
You deserve to have this year be your best year yet, and BR Marketing would love to help you get there.