Your Business is Being Audited

Marketing Audit

What now?

Do you fly into panic mode, or calmly absorb the news?

Wakeup call: you should be auditing your business

Now I’m not sure if your business is actually being audited, and hopefully not by the IRS anyway.

But let’s talk about the kind of business audits you should be doing, whether the IRS forces them on you or not.

Would you drive cross-country without getting a tune up?

In order to grow our client’s business and really turn the needle to get better results, we’ve got to pull the hood back once in awhile and review current performance.

A lot of clients come to me with little knowledge about their key business metrics. They have a vague notion that they’re not earning enough money, or not getting enough inquiries from potential clients, or spending too much on advertising for the amount of business it’s generating.

Do you know your business’ vital statistics?

As part of our digital marketing audits, we pull back the hood on your business development and marketing activities, and take a hard, honest look at what you’re doing and what results you’re getting.

We help you get get more specific. With most of our digital marketing processes, we can drill down to the dollar and day to see exactly how your business development campaigns are performing.

Here are some questions I ask every client who comes to my company for marketing help:

  • What goals have you set for the year, and how are they going?
  • What challenges do you face in your business right now, and what’s your plan to overcome them?
  • How are you doing relative to the competition? Is someone outpacing you?
  • How much are you growing, in terms of client base, revenue, or both?
  • How are you tracking your marketing efforts and results?
  • What is your marketing ROI (return on investment)?
  • Do you know your CPA (cost for each new customer acquired) and CPL (cost for each new lead acquired)?

For some businesses, gaining clarity on these areas alone can be worth it’s weight in gold.

Why, why, why?

While answers to the above questions are critical in understanding business and marketing performance, they pale in importance to knowing exactly why you are in business in the first place.

What is it that your business needs to deliver for you? What are your ultimate goals as a business owner and how do you achieve them?

Most importantly, are you wasting your two most precious commodities—your time and your money—on business development efforts that don’t work, or that don’t fit your goals?

As a business owner, you make lots of sacrifices. “Shark Tank” investor Lori Greiner hit the nail on the head when she said, “Entrepreneurs are the only people who will work 80 hours a week to avoid working 40 hours a week” (source: Business Insider).

The key is to make sure that that extra effort isn’t wasted, and you don’t know that until you audit what you’re doing now.

Cut the Fluff

At BR Marketing, we specialize in results-orientated marketing campaigns. We cut the fluff and find out exactly what we need to do move your business from X to Y so that you can get what you really need to enjoy the lifestyle that you originally invested in.

Get your Free Marketing Audit

Contact me for a quick chat to see if our process is a good fit for your service-based business. We’ll set 10-15 minutes for a quick chat and if it makes sense we can go ahead and provide a complimentary digital marketing audit.

Just send me a message or schedule time right here: Chat with Bref.

We’ll help you get meaningful answers to the questions above (and more), and most importantly, we’ll make sure that you move toward a zero-waste model, where every dollar you spend on marketing is multiplied in terms of your real results.

Unlike an IRS audit, our audits are something you can actually look forward to, as we help you improve on what you’re already doing, or get a bigger bang from your marketing buck.

If it’s been way too long since you looked under the hood of your business, let’s talk.

You deserve to have this year be your best year yet, and BR Marketing would love to help you get there.

Click Here to Apply for Free Strategy Session

The ROI-Generating Machine

Solar Dictionary

Marketing your business shouldn’t hurt.

If I say, “digital marketing,” and you think “expensive, annoying, and a waste of time,” then something’s going wrong.

In fact it’s never been easier to attract new clients, familiarize them with your products and services, and convert them into paying clients. With the proper digital marketing strategy, you should know where every marketing dime is going, and where every click is coming from. Your digital marketing should be an ROI-generating machine.

You should know exactly how much you are getting back from every $1 you put into your marketing efforts.

Let’s take a closer look.

The majority of my clients are already doing some sort of marketing when they come to me. They have a website…but it’s not generating many business inquiries. Maybe it’s not generating any leads.

They’re 'on social media'. Sometimes they’re on lots of social media. But it’s the same story: when I ask them to name the last time they got an inbound inquiry from their social media presence, they honestly can’t remember. Maybe they’ve never landed an actual paying client through social media.

Google? "Yes people find us through Google" some say.

SEO or SEM? "Uh-huh?" OMG.

Ask: What are doing? Where are you spending? What is it returning?

Focus

Many lack focus, and they’re trying to handle their entire online presence manually, with zero automation.

When a thought pops into their heads, they post it on one of their social media accounts. But then, they’re done.

They've asked for some reviews on Google and they have a guy who is "helping to get them ranked on page page one".

Maybe they've even tried direct mail or radio ads.

They forget about exactly what specific outcome they need to grow revenue and they go back to putting out fires within their business, rather than working ontheir business.

They have no consistent message or clear marketing target. It’s not hard to see how this quickly translates into:

  • Lack of results
  • Loss of confidence in the whole idea of digital marketing
  • Sinking tons of time and money into promotion, then deciding that “digital marketing doesn’t work”
  • Falling back on the same outdated marketing techniques that aren’t bringing in enough leads to start out with

The Good News

Installing an ROI-generating machine in your business is easier than you think.

Here’s the difference when you work with me: my business is 100% (literally, 100%) about client results. If you’re not seeing measurable, trackable results such as:

  • More incoming leads; desirable clients knocking on your door rather than the other way around
  • More new clients
  • Increased revenue

…then you’re wasting valuable time and money.

And nobody really wants to do that. Not you and not me.

That’s why my clients love my results-orientated relationship with their business. We don’t over promise and we only work together if we are a good fit.

I hate it when people waste my time and money. Listen, as business owners we work hard for our success. But running a successful business means doing what you do best, and partnering with experts to help move your business to the next level and accelerate results.

When you work with me to grow your business, we will get that ROI-generation machine in motion. You can expect:

  • Expert guidance to identify one clear goal for your marketing campaign. Do you want to increase sales in a specific service offering? Double your revenue? Grow your overall client base? I’ll talk to you, and more importantly I’ll listen to you, to identify your goal.
  • A done-for-you client acquisition system with every step aimed at your specific result. Forget about wishy-washy targets like “increasing brand recognition.” I know that what you really want is more leads, better client appointments, and more money in the bank. My proven digital marketing systems will help you get there.
  • A 100% results-focused approach. My ultimate goal is that you, like many of my clients, tell me that your biggest problem is keeping up with your inbound inquiries. Forget about cookie-cutter approaches. I’ll keep tailoring your plan until you see the results you want.

Results

The result of this is that you will have a predictable system to generate consistent results and you'll know how your marketing is performing down to the dollar and day.

Here’s another factor to consider: lots of businesses are recognizing the ROI-generation value of digital marketing.

But is that media-savvy business you, or the competition?

Whether you love or hate the idea of digital marketing, it really comes down to this…

If your business isn't growing, it’s shrinking.

Like a stagecoach driver insisting that the automobile is a passing fad, you’ll be stuck relying on potential clients to see your newspaper ad, billboard, or phone book listing while your competitors are busy hiring staff to deal with the incoming leads from their online presence.

Don’t be that stagecoach driver.

Let me help you take the next step by setting up your own ROI-generating machine.

Click below to schedule your free strategy session, and let’s start talking about how to make this your best year yet.

Click Here to Apply for Free Strategy Session